What sort of engagement and comms would you recommend to sell this tool to the business?

Rolling out a 360 feedback survey requires buy-in from all those involved. The best way to achieve this is to engage with the senior managers. Ideally, get them to pilot the process - their direct reports will provide feedback on them which means they get to see how it all works before having to receive feedback themselves.

It’s important to take the time to communicate about the survey. Tell people about the project’s aims and objectives, why you’re going to use 360. what the benefits of using it are. Explain the process and what information and support they’ll receive. Let people know what will happen next. If the survey can be an agenda item on everyone’s team meeting then so much the better. Go along to the meetings and answer questions, or if that’s not practical ensure you have briefed the managers so that they can deal with the worries and concerns people may have.


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