Should you use the same 360 for all levels of the organisation?

No, the 360 report should be tailored for each level in the organisation. For those senior managers you would want to include statements that tap into the strategic or cultural use of the behaviour. For managers this is likely to be less relevant so you’d not include those statements. For individual contributors you have two options, either only use statements relevant to them, or to use something similar to the managers as a 360 is also about identifying future potential.

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